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A Guide To E-Commerce Conversion Tracking Using Google Tag Manager
So, I came up with this fantastic idea to setup the script management of one of the clients I manage with Google Tag Manager, which is quite a fantastic idea for normal tags like Google Analytics,...
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Top 5 must-have information for local business website
With the arrival of local search, we noticed a major increase in the number of businesses gaining access to the web. Whether be via a website or simply trough Google places, it is important for local...
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Guide to monitor your websites carefully
As a digital marketing strategist, it is always a good practice to enhance the visibility, rankings and traffic for a website you are working on. It should be your common practice and goal to make any...
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Social Media – adoption rates Vs perceived effectiveness
Social media is more and more used by B2B marketers and is becoming a major component of their web strategy. It is interesting to see that, although the adoption rates are increasing, there seems to be...
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PPC campaign optimization: 4 simple fixes to maximize ROI
Your main goal as a Google AdWords PPC campaign manager, both on search and display networks, is to actually make your campaigns generate a profit from the money invested. With this in mind, there are...
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